Featured here are case studies I have worked on in and out of school, these are guides to art direction and creative planning to be used across a brand or project.
Above: A theoretical restaurant advertisement campaign where I planned branding and visual vocabulary. This project involved choosing graphic themes that could be cohesive while conveying a wide array of information.
Above: A project from a mock business idea - redesigning a less expensive student made merchandise line for The New School. Seeing that the merchandise provided by the school did not accurately show the creative and diverse personality of it's students, as well as being highly priced, there was a market to creatively re-design simple merchandise. I branded and advertised the refreshed branding pictured above, the digital designs turned into printed vinyl stickers and silk screen prints I produced to samples.
NOTE: I do not own rights to the name or branding, the project was theoretical and samples were given to friends and family members, not sold.
Above: A complete visual vocabulary for aesthetic values and elements for the Girls Gotta Eat branding. As the original art director and designer for the brand, I investigated the brand culture and translated it into a visual language that can be applied/referenced in different forms.